If your ideal clients can’t find you online, you’re missing opportunities.
One of the easiest (and free) ways to boost your visibility is by creating and optimising your Google Business Profile.
Google provides a fantastic step-by-step resource to walk you through getting set up.
This simple setup works for both local and service-based businesses – whether you work from an office, coworking space, or your home.
Be warned, you’ll need a Google Account, but don’t worry, you can create a FREE account with any email (it does not need to be a Gmail or Google Workspace email)!
Once the new account has been set up and the listing has been established, you’ll have the opportunity to get creative and ensure your client’s business is a standout among the crowd:
- Upload high-quality photos – logo, headshot, behind-the-scenes shots, and examples of work.
- Write a compelling business description that explains what you do, who you help, and what makes you different.
- Use Google My Business Q&As to engage with your audience
- Post updates – share news, offers, tips, or events to keep your profile fresh.
- List your products or services with descriptions and prices (if relevant).
- Add booking links – connect your scheduling tool (like Calendly or Acuity) so clients can book straight from your profile.
When the listing is up and running, add your client as a user for their listing, then transfer ownership of their listing to them.
And don’t forget to update your client’s regular workflows and automations, for example:
- Start requesting Google reviews from their happy customers to build your profile and gain consumer trust. Reviews help a business’s organic ranking in searches!
- Ensure all reviews submitted are replied to – 🚨🚨🚨not doing this will have a negative impact on your client’s website SEO!