What’s in a name? A rose by any other name would smell as sweet, so why does it matter?
Let’s make this very clear – you do NOT need a clever trading name to get started as a virtual assistant or become fully booked with clients!
Many very successful VAs use their own names and sole trader ABNs with no trading name.
Others simply use their first name, full name or nickname with “Virtual Assistant” tacked on at the end as their trading name (e.g., “Fi Campbell – Executive Virtual Assistant”) … and this hasn’t stopped them from becoming fully booked either!
In saying this, starting your own business is an adventure, and we completely understand if choosing a unique trading name for your business is all part of the fun for you.
So, if the above solutions aren’t hitting the mark for you, read on…
Our favourite business names are a combination of wit, practicality, meaning and originality – but infusing all of this when coming up with your own? It’s not an easy feat.
Here are Thought Penny’s top tips in coming up with your own loved, impactful and memorable trading name for your virtual assistant business:
- Use your why as the springboard – What matters to you? Why did you start this business? Is there anyone who was very meaningful to this decision? Could you factor any of this into the name?
- Pair that with good keyword research for SEO – Using highly-queried search terms and injecting it in some way into your name can help with your ranking efforts on Google.
- Make sure it’s legal and not already owned – Run the name through ASIC, Australian Business Register and Google to make sure it’s not already taken. Nothing worse than falling in love with a name and then finding it’s already in a relationship! Also check if an associated domain name is available too.
- Think of the future, not just the now – Can this name take your virtual assistant business ten years into the future, or twenty, and have the same impact? Future-proofing is important. Trends come and go, but great names last your businesses’ lifetime.