Here’s the thing about niching up – it’s great if you have specialised experience and a background in a very particular industry. It can be a very efficient way to fast-track your success, align with clients and practices whose struggles and operations you implicitly understand, and broaden your skills even further.
But here’s the other thing that matters here: it’s your business. Your baby. Your thing. So you do whatever you want. If you feel that right now, not niching is where you want to focus your efforts and intentions, then keep the pool open. You can always pivot later.
We will say this, too: Niching doesn’t mean narrowing the pool of prospects in your industry. When you niche up, you have a very particular set of skills *Liam Neeson voice*, and this often means that you can charge these clients significantly more than a general VA can.
It’s part and parcel of outsourcing to somebody who knows exactly how your business ticks and what you need.
These higher rates can equate to needing fewer clients to make up the difference in cash. Less work, more money – a win-win.
Here are some example niches:
- The VA for tradies
- Virtual C-Suite Executive Assistant
- Social media manager for hairdressers
- Your virtual legal secretary
- After-hours customer service
- Online business manager for sustainable retailers
- eBay stores
Ultimately, it’s completely up to you.
Go with your gut, it won’t lead you wrong.