Let’s talk about this whole “niching up” thing.
On one hand, specialising can be a fast track to success… IF you’ve got experience in a particular industry, a clear understanding of a specific type of client, or you are a gun at providing a particular type of service.
It allows you to skip the learning curve, speak your clients’ language, and deliver value quickly (and confidently).
That depth of knowledge? It’s worth more—literally.
But on the other hand… it is your business. Your rules.
If casting a wider net feels right for where you’re at, do that.
You can always niche down later when you’ve figured out what lights you up (and what definitely doesn’t).
Specialising in a particular type of service or client industry can make things simpler: your marketing is clearer, your word-of-mouth referrals stronger, and your pricing often higher.
If you already have experience in a certain field—say, you’ve worked in finance, real estate, or events—it can be a smart way to fast-track your VA business.
As one of our favourite marketing strategists, Seth Godin, puts it,
“Everyone is not your customer.”
A niche helps you attract the right kind of client, speak directly to their problems, and offer solutions they’ll pay more for.
But—and this is important—you don’t have to niche straight away. Especially not if you are just starting out and still figuring out who you like working with.
You’re allowed to stay open while you gain experience and confidence. You can always niche later.
Also, a niche doesn’t mean fewer clients—it often means better clients. The ones who want a VA who understands their business, their industry quirks, and can hit the ground running.
This kind of alignment often means:
- Less time onboarding
- Fewer revisions
- Higher trust
- And yes, higher rates
Example niches
As mentioned, you can niche by specialising in a specific service, a specific industry, something more granular than those, or a combination of these!
Here are a few examples to inspire you:
- VA for NDIS service providers (a growing space with complex admin needs)
- Executive assistant for startup founders or solo consultants
- VA for property managers or buyer’s agents
- Admin + bookings support for allied health clinics (physio, speechies, OTs)
- Social media VA for local tradies or salons
- Inbox + diary manager for professional services (lawyers, financial advisors)
- Course and webinar support for coaches + educators
- Data Entry Ninja
- VA for Australian eCommerce sellers (Shopify, Etsy, eBay)
- Minute Taking for ELTs and Boards
So, should you niche?
Maybe. Maybe not.
You’re the boss. If staying broad feels right for now, trust that. If something keeps pulling your attention, start exploring it.
Niching can evolve with you. And there is NO rule that says you can’t try a niche and change or tweak it later!
And no matter what, remember: your success isn’t dependent on choosing one perfect path. It’s about finding the intersection of what you’re good at, what you enjoy, and what people will pay for.
Ultimately, it’s completely up to you.
Go with your gut; it won’t lead you wrong.