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Sinead Brace

Sinead Brace
Business Identity Business Systems Audit General Coaching Personal Development Sales Coaching
SineadHeadshot 1200x1468
SB Secondary Logo Pink 1200x533
Website
hello@sineadbrace.com
0402949208

Socials

Facebook
LinkedIn
Instagram

Location

QLD

How I work

Meeting Method: Virtually
Budget Options:
  • $101 - $500
  • $501 - $2000
  • more than $2001
Billing Method:
  • Hourly
  • Package
  • Fixed-Term
Discovery Call: Available
Type:
  • Coach
  • Mentor
  • Trainer

About Me

I’m Sinead, and I help ambitious women build and scale virtual businesses that actually work in school hours. I’ve spent the last 5+ years running my own fully booked VA/OBM business supporting Australian television personality clients, while growing a coaching brand that blends strategy, systems, and bold leadership. Along the way I’ve been recognised with national awards and featured as a co-author in Purpose & Passion. I’m also a mum and a director in a second business, which means everything I teach is grounded in real life.
If you want a profitable, values-led business that gives you time back, we’ll map clear offers, smart pricing, and simple systems so you can sign aligned retainer clients you actually like working with, raise your rates with confidence, and without burning out.
Let’s build a business and a life that works for you!  Not the other way around.

Experience

  • Founder of Sinead Brace (formerly Corkscrew Creative) with 5+ years of experience as a VA/OEA/OBM, and still actively running this fully-booked business with happy clients
  • Founder of The Start-Up Lab, a 5-month group coaching program for virtual assistants creating businesses with balance and purpose!
  • Director at Elite Trim Pty Ltd, a machinery hire business
  • Silver winner at the Beam in Business Awards in 2025, in the Support Services category
  • Bronze winner at the Ausmumpreneur Awards in 2024, in the Virtual Assistant Category
  • Featured author in Purpose and Passion - A book about heart-centred leadership and creating a life with purpose and passion

Qualifications and Certifications

  • HubSpot Super Admin - Trained by HubSpot
  • Bachelor of Fine Art
  • NLP

Years of Experience

  • 9+ years experience in sales and sales coordination
  • 6+ years working as a Business Development Executive at Coca-Cola Amatil
  • 5+ years experience as a VA/OEA/OBM
  • 1 year of coaching and mentoring

Number of VA and/or OBM Clients Coached, Mentored and/or Trained

30+

Industry Experience

  • Arts Recreation and Tourism
  • Building Metal and Civil Construction
  • Professional Services
  • VA and Clerical Services

Testimonials

Available to read on:

  • Sinead's website

Make an Enquiry

Book a discovery call, and we can discuss how I can support you and whether my program is right for you.

Email me at [email protected] if you have any questions, my inbox is always open!

Reviews

2 Reviews on “Sinead Brace”

Excellent
5
2 reviews
5
4
3
2
1
  • Roxanne Mc

    If I can put 10 stars, I would! Sinead has completely overdelivered! From the very beginning: what services I can offer, pricing, tips and strategies and all the knowledge she has shared during our coaching that I still go back to. She didn’t just coach, she also shared her network and the motivation she gave me is outstanding and meant a lot during those trying times! I was always excited opening up a Voxer message from her coz it’s always a good day whenever she does. She always gives the next step whenever I get stuck and too much in my head or just have no idea at all. I have lots of questions at the beginning and we ended up with so many learnings at the end and the applications all throughout! I have gained a client during our coaching which I am very grateful for and more to come. I think I have gained a friend in her as well as she has helped me through the lowest times while putting up my VA business. She has believed in my capabilities when I was doubting myself and I am beyond grateful!!! <3 putting up a VA business is no joke and you would want a Sinead on your side while doing so.

    18 September 2025, 9:22 am
    Reply
  • Jessica Hodgson

    I’ve been thinking about this review for you for days. I’m trying to put together the right words to convey how grateful I am for your coaching Sinead. And I can’t!
    It’s just such a huge emotion and so deep. I can’t put a name to it.
    I’m so grateful that you picked up on my download of your ebook and reached out to me.
    I’m so grateful for your unwavering support. I’m so grateful for your wealth of knowledge and expertise you share so freely.
    I’m so grateful for your guidance in discovering my niche that is so unbelievably perfectly aligned to my identity it’s unreal.
    I look forward to our calls every week and everytime I hear my Voxer notification go off 🤣
    I’m so grateful I invested in me, with you.
    For anyone a bit curious if they have anything to offer as a VA, you absolutely do!
    For anyone who knows 1:1 support works for them rather than buying yet another self paced course that you never get around to because of …life, this is for you.
    I was curious about being a VA 10 weeks ago, launched 3 weeks ago and signed my first (and dream!) retainer client 1 week ago.
    I am so grateful for the future Sinead has helped me build the foundations for.

    18 September 2025, 9:26 am
    Reply

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