While SEO is arguably one of the most cost-effective tools for generating website traffic, there are a number of things that should be in place before getting started so that you can maximise your time, effort and money! DO YOU KNOW THE WAY? Investing in SEO (even if you do it yourself, time is money!) with no plan or direction is like jumping in a car with no map to your destination; you’ll ... Read on
Resources
Quiz: Is your Client Ready for Facebook Ads?
If you’ve been working with a client on their marketing strategy and have been trying to shortlist the huge range of marketing and advertising options across a plethora of channels, but are finding the choice increasingly difficult, then this resource might just be the solution you’ve been looking for! FUN FACT Running a full-scale Facebook ad campaign is not the same as quickly boosting a ... Read on
Virtual Assistants Insurance Program from IME
Insurance Made Easy (IME) provides a competitive insurance offering for all Virtual Assistants. With over 20 years of experience supporting small to medium businesses with their commercial insurance needs, they are well-positioned to support Australian VAs with advice on Professional Indemnity, Public Liability, Cyber and other business insurance requirements. We can’t stress enough that Thought ... Read on
Jingle Jangle: Your Guide to the Best FREE, Legal Music for Videos, Podcasts and More
Are you a digital content creator finding the world of music copyright licensing a total screeched? No idea where you’d use a theme, a tune or a jingle, and where the murky legal waters for each start and end? You’re not alone - just about every content creator can sympathise with the feeling of putting together an incredible piece of digital content, spending countless hours editing to ... Read on
Automation Organisation Guide
Thought Penny originally developed this guide for clients who engage us for business automation services. Now, we’re excited to share it with you! This guide provides an in-depth set of categories and naming conventions to help you manage automation software and quickly understand your level of engagement with any given contact in your database. We’ve also thrown in a few tips to help you avoid ... Read on
Travel Preferences Card
When travel is being arranged for your client by someone outside of your organisation, that person couldn’t possibly know your client’s preferences. This document provides everything they need to know and will ensure they feel confident in making decisions to keep your client comfortable and productive while on the road. It also shows you to be the organised superstar VA that you are! Imagine ... Read on
Generic Meeting Agenda Template
While we use Asana projects to manage a live and shareable meeting agenda, in some situations, a document might still be needed. We’ve created this template to ensure you include the basics when you create your own agendas. If you swear by Asana (like we do!), use this Google Doc template as a guide for setting up your own Asana project to manage your agendas, take minutes and assign tasks ... Read on
Client WIP Agenda
WIP stands for ‘Work in Progress,’ which is what we call our regular meetings with our clients. We’ve pulled together the agenda we use for clients who need executive assistant support and included our hot tips for leveraging technology and facilitating a meeting to impress your client. You can cull the unnecessary agenda items and add your own to suit the type of service you offer. Hot ... Read on
Client Compendium
At Thought Penny, we compile a Client Compendium as part of our onboarding process and keep adding to it as we work, so that it becomes a resource that covers every aspect of the work we do, to ensure our clients are questioned and disturbed as little as possible. These compendiums are used as the main source of information for each client and are updated every time we interact with them or learn ... Read on