While SEO is arguably one of the most cost-effective tools for generating website traffic, there are a number of things that should be in place before getting started so that you can maximise your time, effort and money! DO YOU KNOW THE WAY? Investing in SEO (even if you do it yourself, time is money!) with no plan or direction is like jumping in a car with no map to your destination; you’ll ... Read on
Quiz: Is your Client Ready for Facebook Ads?
If you’ve been working with a client on their marketing strategy and have been trying to shortlist the huge range of marketing and advertising options across a plethora of channels, but are finding the choice increasingly difficult, then this resource might just be the solution you’ve been looking for! FUN FACT Running a full-scale Facebook ad campaign is not the same as quickly boosting a ... Read on
Digital Marketing: Introduction for VAs & OBMs
We’ve invited the remarkably skilled digital marketing team at Gorilla360 to share their expert insights and most trusted trade secrets, designed to help you maximise your reach across the world’s most powerful online channels, Google Ads, SEO, Facebook and Instagram. These tips and tricks will help you build a credible and engaging presence online by leveraging the power of digital marketing ... Read on
Come and Find Me!
As an Australian Virtual Assistant, your Google business listing is a core element of your SEO so it’s important to get it right and ensure your listing is accurate and kept up to date. Google provides a fantastic step-by-step resource to walk you through the technical steps of getting set up. Be warned, you'll need a Google Account but don't worry, it's FREE! Once your account has been set ... Read on
Jingle Jangle: Your Guide to the Best FREE, Legal Music for Videos, Podcasts and More
Are you a digital content creator finding the world of music copyright licensing a total screeched? No idea where you’d use a theme, a tune or a jingle, and where the murky legal waters for each start and end? You’re not alone - just about every content creator can sympathise with the feeling of putting together an incredible piece of digital content, spending countless hours editing to ... Read on
Socially awkward
According to a major research report, Instagram was the fifth most downloaded app in the world last year. Couple this with the fact that every person in every industry in every country could probably use a virtual assistant (even VAs use VAs!) – it’s a good time to find great clients using Instagram. Instagram has become a platform for sharing compelling stories, behind-the-scenes ... Read on
LinkedIn for VAs and OBMs
Pro Tips from LinkedIn Experts We have taken all the best bits from our interview with Kylie (see the video below) and wrapped it up in this handy pocket guide. These tips and tricks will help you build a credible and engaging presence on the world’s largest professional networking platform. Keep this guide in your toolkit so you can refer back to it periodically and ensure that your LinkedIn ... Read on