Lee Doherty

Hey, I’m Lee — operations consultant, business brain-on-call, and your go-to when the backend of your business starts feeling messy or misaligned.

I’ve worked across the online space for close to a decade, supporting high-growth founders, agencies, and global brands — and for years I ran my own OBM agency, Admin & Co, where I trained and mentored VAs within my team to grow their own successful businesses.

Many of them have gone on to lead thriving teams and agencies — and I’m incredibly proud of the role I’ve played in helping them step into that next chapter with confidence and clarity.

Because even those of us who build the systems need support.

We hold so much for our clients — but rarely give ourselves the space to zoom out, reset, and build businesses that work for us, too.

That’s where I come in.

Whether you’re growing your client base, refining your services, onboarding a team, or restructuring your offers — I’m here to help you find calm in the chaos, make strategic decisions, and run your business in a way that feels aligned and sustainable.

No fluff. No formulas.

Just smart, intuitive support that meets you where you are — and helps you move forward.

You already know how to manage the backend.

I’m here to make sure you’re not buried under it.