Michelle Ives

Welcome to my little slice of the VA Lead Network coach directory!

Good copywriters really are the lifeblood of any business, and VA's and OBM's who know how to write compelling, engaging and SEO-optimised copy are always in high demand (and worth their asking price). However, being able to write isn't a skill that comes naturally to most.

This is where I can help. As an award-winning copywriter for brands like Xero, GoFundMe, Sendle, American Express, Mamamia's Lady Startup, Mecca Maxima and more, I've developed a knack for storytelling in a way that turns heads and gets people listening.

Plus, as a former journalist for News Ltd and Bauer, I'm adept at writing press releases that are lifted almost ad verbatim by the journalists that publish them. Knowing how to write for media is a big, big plus in the eyes of many clients - and can land you as the most indispensable part of the team.

If it's content and brand based, I've created, managed and reported on it. From writing entirely new websites, to blog posts, weekly eDMs, in-app push notifications, eBooks, tenders and pitches, resumes, sales pages, automated email flows... content strategy, creation and management is my happy place.

So, if you're struggling with words and need a ghostwriter (something you can present under your name), or simply need coaching and guidance on how to write more persuasively, don't hesitate to reach out.

Warmest in words,
Michelle