If you’ve been working with a client on their marketing strategy and have been trying to shortlist the huge range of marketing and advertising options across a plethora of channels, but are finding the choice increasingly difficult, then this resource might just be the solution you’ve been looking for! FUN FACT Clients often underestimate the time, effort and investment of a proper Google Ads ... Read on
Quiz: Is your Client Ready for SEO?
While SEO is arguably one of the most cost-effective tools for generating website traffic, there are a number of things that should be in place before getting started so that you can maximise your time, effort and money! DO YOU KNOW THE WAY? Investing in SEO (even if you do it yourself, time is money!) with no plan or direction is like jumping in a car with no map to your destination; you’ll ... Read on
Keap Pro
To access this beginner and intensive automation training, you will be asked for an Keap ID. Get a Keap ID by starting a free trial of Keap Pro here. ... Read on
Quiz: Is your Client Ready for Facebook Ads?
If you’ve been working with a client on their marketing strategy and have been trying to shortlist the huge range of marketing and advertising options across a plethora of channels, but are finding the choice increasingly difficult, then this resource might just be the solution you’ve been looking for! FUN FACT Running a full-scale Facebook ad campaign is not the same as quickly boosting a ... Read on
Digital Marketing: Introduction for VAs & OBMs
We’ve invited the remarkably skilled digital marketing team at Gorilla360 to share their expert insights and most trusted trade secrets, designed to help you maximise your reach across the world’s most powerful online channels, Google Ads, SEO, Facebook and Instagram. These tips and tricks will help you build a credible and engaging presence online by leveraging the power of digital marketing ... Read on
There are no rules
The rules are… there are no rules! The short answer is no, you don’t need a website before you submit applications to leads. Many Australian virtual assistants and online business managers secure their first clients before they have built their website, so it is not critical. It is just ideal. Now here is the long answer: Having a website gives your business a professional presence and ... Read on
Let me in! Let me in!
This is must-know information for Australian virtual assistants! Email deliverability can have a direct impact on converting leads into clients and customer retention for Australian Virtual Assistants. Let’s start with the difference between a soft bounce and a hard bounce. When you send an email from your standard inbox, and the email can’t be delivered, you will often receive an ... Read on
Show me the money!
You are right! Spreading yourself too thin is exactly what we don't want to do as an Australian Virtual Assistant or in any role. It's counterproductive! Searching for the most profitable/in-demand niche isn't an exact science. If it was... we'd all be doing it! Let’s look at the profitability of services first… You could jump in and review the latest edition of the Australian VA ... Read on
WordPress Plugins
Let's talk WordPress plugins! What's a plugin you ask? A plugin is a piece of software that extends the functionality of your website. In WordPress there are lots of free plugins, that can be found in their repository here: https://en-au.wordpress.org/plugins You can also purchase premium plugins, usually directly from the creator. Once you have purchased you will then download the .zip ... Read on