Squarespace is an excellent option for building websites for clients, or for yourself. It's beautiful straight out of the box, easy to use, and is an all in one solution in that unlike WordPress you don't require hosting, or third-party themes and other than the purchase of a domain name (which you can do within Squarespace if you like) it's simply sign up and get going. How does it ... Read on
WordPress
When it comes to working on or building a website these days, as a VA you need to have a good understanding of WordPress! WordPress has become the most popular and widely used content management system (CMS). It's amazingly flexible - you can build any kind of site you could dream of with it and make it look any way you wish. That being said, there is a more techy feel to it, and it can be ... Read on
Mission: Find a Copywriter
Nice one! We asked a brilliant copywriter we know, Rachel Smith, to help us answer this one. Rachel can be found at RS Copy + Content and she’s also the founder of Rachel’s List, a leading jobs board that connects job-posters with copywriters, content producers, journalists and other creatives. -- There are lots of different types of writers out there – from journalists to PR writers, ... Read on
Rome wasn’t built in a day
Ugh, we totally get this. Even though you’re planning to run a self-employed, one-person show, getting your VA business up and running from zero to hero is a momentous task. So, the key thing here to remember is that everything doesn’t need to happen at once. You know that saying, Rome wasn’t built in a day? Neither was your VA business. It’s a marathon, not a sprint, and the only person ... Read on
What’s in a name?
What’s in a name? A rose by any other name would smell as sweet, so why does it matter? Let's make this very clear - you do NOT need a clever trading name to get started as a virtual assistant or become fully booked with clients! Many very successful VAs use their own names and sole trader ABNs with no trading name. Others simply use their first name, full name or nickname with ... Read on
It’s nice to be niche – but is it?
Here’s the thing about niching up - it’s great if you have specialised experience and a background in a very particular industry. It can be a very efficient way to fast-track your success, align with clients and practices whose struggles and operations you implicitly understand, and broaden your skills even further. But here’s the other thing that matters here: it’s your business. Your baby. ... Read on
Miro
A graphic speaks a thousand words and scribbling what's in your head can help to make sense of your thoughts or deliver the message you're trying to convey. Miro is a visual collaboration tool and it has been a "gold nugget find" for the Thought Penny team. We use it to map websites, display organisation charts, plan client journeys before we automate them, and brain-dump during marketing ... Read on
Keap Pro
Keap Pro is an all-in-one sales, marketing and customer relationship management platform, and seriously, your new best friend. The key word we want you to keap, uh, keep in mind here is automation... because Keap Pro is the master of it! So, while you can choose how hands-on you want it to be, when used to its full potential, it’s a platform designed to take the hard yards out of everything ... Read on
SEO Unlocked
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