Let’s talk about this whole “niching up” thing. On one hand, specialising can be a fast track to success... IF you’ve got experience in a particular industry, a clear understanding of a specific type of client, or you are a gun at providing a particular type of service. It allows you to skip the learning curve, speak your clients’ language, and deliver value quickly (and ... Read on
Collaborative Virtual Whiteboard
A graphic speaks a thousand words, and scribbling what's in your head can help you make sense of your thoughts or deliver the message you're trying to convey. Miro is a visual collaboration tool and it has been a "gold nugget find" for the Thought Penny team. We use it to map websites, display organisation charts, plan client journeys before we automate them, and brainstorm during marketing ... Read on
Google Analytics for Beginners
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Keap Max Classic (fka Infusionsoft)
To access this beginner and intensive automation training, you will be asked for a Keap ID. Get a Keap ID by starting a free trial of Keap Pro here. ... Read on
SEO Unlocked
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Is setting up as a VA worth it?
Great Question! The answer is going to be different for everyone, and only you can answer this based on the level of risk you’re willing to absorb and whether the benefits of becoming a virtual assistant outweigh these for you. You have certain rights as an employee that you lose when you become a business owner, and starting from scratch can mean losing a reliable income. If you can’t ... Read on
Socially Awkward
According to a major research report, Instagram was the fifth most downloaded app in the world last year (2020). Couple this with the fact that every person in every industry in every country could probably use a virtual assistant (even VAs use VAs!) – it’s a good time to find great clients using Instagram. Instagram has become a platform for sharing compelling stories, behind-the-scenes ... Read on