Whether you're sending out a client newsletter, a lead magnet follow-up, or an onboarding sequence, it's frustrating to discover that your carefully crafted emails aren't reaching their destination. Poor email deliverability doesn't just affect open rates—it can damage your domain reputation, reduce trust, and limit the effectiveness of marketing campaigns. As a virtual assistant managing ... Read on
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What Insurance for Virtual Assistants in Australia is the Best?
Insurance: a word sure to glaze your eyes over. It gets a bad rap, but the old saying is right – when you need it most, you’ll be damn glad you’ve got it. Here at the VA Lead Network, we’re big advocates for being insured appropriately to the right value, and in a policy that caters to your specific needs. You’ll notice that most of our job posters on the job board ask for it as standard, ... Read on
Your Guide to Building a Killer Landing Page
Creating an effective landing page for a sales campaign involves strategic thinking, especially when it comes to hosting and design. With this in mind, the VA’s dilemma comes as no surprise; while stand-alone pages are preferred for their SEO benefits, utilising a CRM can offer incredible advantages in landing page design, campaign management, tracking, and more. So, what’s the best ... Read on
Insta 101: What to Post on Instagram & Why
Almost all social media users are on Instagram. As of 2024, there are 1.4 billion people on Instagram, which is only expected to grow in the coming years. Needless to say, it’s a social media staple — which is why any business owner or professional should be utilising the platform to expand their reach. The challenge: posts, stories, highlights, reels—new post types and editing options are ... Read on
10 helpful tips for working remotely (and staying productive)
The New World Order is here, and knowing how to work remotely is right up there in it as the number one future of work mantra. For remote VAs, this is music to their ears – it’s something they’ve been doing well before COVID times, and with great success. So while we started to cover the topic in our eBook 0-10 Clients: Setting Up a Profitable & Fulfilling VA Business, we wanted to ... Read on
Hiring a virtual assistant vs staying in-house: How to sell yourself
As someone who offers remote support, we are sure that you know the wide-reaching benefits of hiring a virtual assistant – but it is very possible that the people you meet out and about do not. So, what is a VA at a networking event to do when pitching to someone who clearly needs them… but has only ever hired in-house? We’ve got the scoop. A combined 20 years in VA services has meant our ... Read on
Ideas for Social Media Content
When it comes to cooking up high-converting social media marketing ideas, take it from social butterfly Emily Cooke, Head of Strategy at social media haus Brandshake – good content will always reign supreme. As our very own resident social media advisor here at the VA Lead Network, we’ve seen firsthand her deep knowledge and expertise of everything social, and trust us, this gal knows her ... Read on
The Power of One VA Contractor Agreement
Juicy question! We’ve asked our go-to legal expert, Riz (Founder and Director of Foundd Legal) to help Val out with this one. Riz has been a lawyer for more than 20 years, and brings first-hand experience, insight and legal know-how to all the tricky processes and challenges VAs and OBMs face during start-up and growth. She was the obvious choice for training our network on Legal Basics for ... Read on
I want in on the VA sting, but what does a virtual assistant do?
Welcome, reader, to our happy little corner of the interwebs! Here we talk about all things virtual assistant (VA) and online business management (OBM), and provide clarity on everyone’s burning question: what does a virtual assistant do? What is a virtual assistant? As the names suggest – they’re titles for folk who work in this crazy, fun industry providing reliable and remote support to ... Read on